We are driven by a mission to transform everyday consumption into a force for good.
Synthetic clothing contributes 35% of all ocean microplastics, polluting marine ecosystems with every wash. Switching to natural alternatives like cotton helps prevent this damage and keeps our oceans cleaner for future generations.
Each garment is crafted from 100% recycled, reclaimed, and organic cotton, eliminating the need for virgin plastic production. This naturally biodegradable material ensures no microplastics enter the ocean with washing.
Our garments are thoughtfully crafted in Los Angeles, supporting skilled artisans with fair wages, bonuses, and benefits. Designed with care in an ethical, local environment, each piece embodies our commitment to quality and American craftsmanship.
Our packaging is made from recycled plastic pollution rescued from communities in Southeast Asia. By transforming potential ocean-bound plastic into certified, usable materials, our packaging partner, The Better Packaging Co. helps clean the environment while providing a consistent source of income to improve local standards of living.
We proudly support U.S. farmers and the domestic yarn industry by sourcing our materials locally. This commitment strengthens American manufacturing, reduces our carbon footprint, and ensures the highest quality for every piece we create.
We stand against fast fashion, crafting timeless garments designed to last for years, not seasons. Made from cotton, our pieces outlive synthetic garments, offering durability without compromising the planet.
Hey, I’m Brooke! Deep Blue started as a wild dream and turned into something I’m insanely proud of. Every step of the way has been an adventure, and the timeline below captures it all. Dive in, and see how this little idea grew into a big mission.
Planting Seeds
August 2023
At 19, I fulfilled my biggest dream: a three-month solo trip to Bali. It was a destination that had lived on my vision board for years, and experiencing it was a mix of terror, excitement, and pure euphoria. I learned more about myself and the world during that short trip than I had in my entire 19 years of living. This journey was the start of something bigger than I ever imagined.
The Spark
September 2023
On a snorkeling trip near Bali, I had an experience that completely changed my life. The captain stopped the boat at what seemed like a random patch of water and told us to jump in. I remember thinking, "Really? This is it?" But the second I submerged, it was like the world paused. Everything went quiet, my mind went still, and then I saw it—a sea turtle gliding effortlessly through the reef. It was pure magic. I’d seen a million pictures of sea turtles, but seeing one in real life hit differently. There was something about watching such a peaceful, natural form of life, untouched by the chaos of the world, that completely shattered me—in the best way. It awakened a passion in me I didn’t even know I had and unlocked a level of happiness I didn’t think was possible. I couldn’t stop smiling for days. That moment, that feeling, made me realize I was out in the world, truly living my dream. It wasn’t just a beautiful day; it was a turning point.
Clarity
October 2023
You might wonder why this milestone begins with a picture of a Dalmatian—let me connect the dots. After that incredible snorkeling trip, nothing seemed to make me feel as alive as the ocean had. I was running my own business, living my dream in Bali, but I felt drained, burnt out, and disconnected. One morning, desperate for clarity, I walked to the beach with my coffee and croissant, hoping the waves would ground me. But even in my happy place, I felt lost. I asked myself, Brooke, you’re in Bali, living your dream—why aren’t you happy? Seeking answers, I turned to the universe. I’d told myself years ago to look for a Dalmatian as a sign that I was on the right path. That morning, I asked the universe for guidance. Minutes later, against all odds, a Dalmatian ran up to me on the beach—a rare sight in Bali. I was stunned, but I still felt directionless. As I walked further, I came across a stretch of beach covered in trash, waves pushing more waste ashore. Moments later, I passed a 4Ocean cleanup crew heading to the beach, and something clicked. The energy, the spark I’d been missing, came flooding back. I realized this was it—this is what makes me feel alive and fulfilled. Life is too short to do anything less than what truly inspires you, and in that moment, I knew it was time to shift gears.
Time to Build
November 2023
With the clarity I had been searching for, I flew back home to California and got to work. From the moment I woke up until about 1 a.m. every single day, I worked relentlessly. For 8 or 9 months, I did nothing else—no fun, no breaks—but I didn’t care. This was the only thing I wanted to do, and it fueled me like nothing else ever had.
The First Drop
February 2023
After months of building and marketing the brand, we finally launched—and it went nuts. The response blew my mind. Seeing my dream come to life was surreal, but the best part was the connection with all the incredible people who believed in our mission and wanted to create positive change with us. It was more than a launch; it was a movement taking its first steps.
Education Initiatives
April 2024
In April, we launched our education sponsorship initiatives to help students in Bali, like Komang and Putu, gain access to education. These students, who might otherwise have to drop out before graduating high school due to poverty, now have the opportunity to stay in school, earn their diplomas, and break the cycle of poverty in their families. It’s about more than education—it’s about creating brighter futures and lasting change.
4Ocean Collaboration
June 2024
This was a full-circle moment if I’ve ever seen one. In June, we partnered with 4Ocean to make an even bigger impact—ensuring that every order from Deep Blue removes a pound of plastic from oceans around the world. The mission that started on a beach in Bali had come to life in the most meaningful way.
Back to Bali
July 2024
In July, we returned to Bali to shoot our campaign on the very beach where it all began. Standing there, bringing the story full circle, was a powerful reminder of how far we’d come and the mission that continues to inspire everything we do.
